A powerful website to build Black and Brown civic power in Arizona
What we did
Website design & development
Branding
Graphic design
Communications strategy
Message development
Message training
Op-eds
Letters to the editor
Earned media pitching
Client
Where
Arizona
The challenge
Our Voice, Our Vote Arizona (OVOV AZ) is the largest power-building organization in Arizona, focused on growing Black and Brown civic engagement to change the political landscape in the state.
In the run-up to the 2024 election, OVOV AZ needed a communications strategy, visual identity, and website that reflected the strength of their work on the ground.
The work
We helped OVOV AZ craft their organizational story and amplify their impact with a wraparound communications strategy, a refreshed visual brand, and a new website.
We made sure that all their written and visual materials reflected who they are: powerful, effective, and joyful.
As a growing organization, OVOV AZ needed their revamped website to not just look good, but also evolve and grow with them. We made sure their website was flexible, easy to edit, and unbreakable so the team could make changes on their own — no specialized knowledge required.
“We knew we wanted our website to be more us, more dope, but we couldn’t put our finger on exactly what we wanted to change until we started working with Be Clear. This team took the time to really listen to what we wanted and then translated it into a visual brand that’s uniquely ours.
“The process was collaborative, fun, and creative, and now we have a website that not only feels like us but also serves as a powerful tool to support our organizing work.”
Sena Mohammed
Executive Director,
Our Voice, Our Vote Arizona
The results
Launching a new website in time for a busy organizing season, we saw OVOV’s new website flooded with 25x more traffic.
We also helped OVOV become a go-to resource for national and local press looking to understand the state of grassroots engagement in Arizona, garnering more than two dozen press hits in six months.
info@letmebeclear.com
©️ Be Clear 2025
Better communications
for a better future