From local parent advocacy to national solutions powerhouse
What we did
Storytelling
Mission & vision
Strategy & planning
Executive coaching
Earned media
Tactical support
Client
Where
Oakland, CA
The challenge
Oakland schools have been failing to educate Black and Brown families for decades.
The parents and grandparents of The Oakland REACH were determined to break the intergenerational cycle by launching a powerful parent-run advocacy organization fighting for high-quality education for all kids.
The work
REACH members knew what they wanted to accomplish, they just needed help distilling it into a clear message and getting that message out into the world.
As they launched, we helped them define their goals, clarify their mission statement, figure out who they need to reach, and launch. Now, our ongoing partnership helps them harness the power of strategic communications, community organizing, and earned media.
“Be Clear is a perfect name! They have helped me be really clear as a new leader of a new organization about who we are and what we stand for.
“I could not do this work without their support.”
Lakisha Young
Executive Director, The Oakland REACH
The results
REACH is known as one of the nation’s most innovative, effective parent-led groups. REACH Founder and CEO Lakisha Young is featured regularly in local and national news and provides thought leadership through op-eds, webinars, conferences, and more.
REACH wins include:
Working with the Oakland Unified School District Board of Education to pass a transformational policy proposal, the Opportunity Ticket
Launching a groundbreaking Virtual Family Hub to accelerate student learning during the pandemic
Building the Liberator Model, which is being heralded as a roadmap for how partnerships can improve academic outcomes while also cultivating community-based talent
Piloting a national solution to bring high-impact tutoring and family success coaching to increase academic outcomes for students across the country
In 2023 alone, REACH garnered more than 200 media clips with a publicity value of over $2,500,000.
info@letmebeclear.com
©️ Be Clear 2025
Better communications
for a better future