"With social media launch, you get to go directly to the people. It doesn't matter what else is in the news that day," Aberger said.
If you flash back to 2019, Aberger says, Biden announced his 2020 campaign the same way. She says few Americans want to actually watch a lengthy speech, right now, anyways.
If Trump is indicted, Biden undoubtedly will be asked for a response in every interaction he has with reporters. He should quickly remind people of his decision to stay out of investigations and not get into specifics, said Matt Lehrich, a former Obama White House spokesperson who founded Be Clear Communications. Then he can draw an "implicit contrast," just by doing the work of being president.
We couldn’t be more excited to welcome our new Vice President, Ciara Mentzer. Ciara brings more than a decade of expertise in communications, policy, politics, and education. Ciara has been a public school teacher and education policy researcher, has worked in campaigns and government at the local, state, and federal levels, and has led communications for a national non-profit advocacy organization. Her unique mix of experience will make her a natural fit as we continue to help our partners navigate the complex intersections of communications, organizational strategy, policy, and politics.
Miguel Cardona was sworn in on Tuesday as the Biden administration’s secretary of Education, taking over an agency at the center of the debate over reopening schools after enduring four years of controversy under former Secretary Betsy DeVos.
Cardona, who was confirmed by the Senate in a bipartisan 66-33 vote, is a former public school teacher who most recently served as Connecticut's education commissioner.
Education advocates believe his experience with public schools will be critical to rebuilding trust in the department among teachers and families and will allow the focus to return to education policy rather than the politics that dominated DeVos’s tenure.
“Fundamentally, I think they are replacing a secretary who had contempt for the mission of the department with somebody who believes in it,” said Jonathan Schorr, a partner at Be Clear Communications who previously served as communications director at the department during the Obama administration.
With our fingers tightly crossed that this is only the first of many pieces of good news to come this week… We are thrilled to share that Daniel Hernandez has joined the Be Clear team as Storyteller & Communicator.
Daniel comes to us from the Texas Legislature, where he has deep experience in government, policy, crisis communications, social media and media relations. Daniel’s work with a diverse set of stakeholders in his roles across both the Texas Senate and House has given him a valuable perspective on the essential role communications plays in explaining policy to a wide range of audiences.
Daniel also brings unique skills to the team - he has worked at a radio station, served as a firefighter, and is fluent in Spanish.
We are so excited for Daniel to bring his perspective, experience, and enthusiasm to our clients.
With schools around the country closed for weeks and months to come, America's education system will only be as effective as educators' ability to reach families. To understand how that communication is going so far, the Charles and Lynn Schusterman Family Foundation asked us to partner with Change Research to survey parents and analyze how to reach them most effectively. We used those results to put together communications recommendations for schools.
Here are a few of the key takeaways:
For schools and school systems, communications has never mattered more than it does today. With millions of kids at home, the future uncertain, and parents hungry for answers and ideas, solid communications can cut through fear and confusion and make a concrete impact on the well-being of your school community.
While our team has never faced a crisis of these dimensions, we’ve dealt with big ones, and a few guiding communications principles always apply. We’ve combined those with a look at what several leading school systems are doing to compile the guidelines below.
…WHO IS AMERICA LEARNING TO TRUST? -- “Battleground Voters Twice As Likely to See Men Discuss Politics on Local TV” by Marie Aberger: Americans trust local news more than national news, so Be Clear set out to discover: “Who is on television telling us what to think about [political] candidates?” Tracking over 400 guest appearances on local political TV shows for 3 months in 2019, the analysis found that in 14 key battleground states, “when viewers turn on a local TV political show, they’re twice as likely to hear a man’s views as they are a woman’s views.
In 2016, Hillary Clinton became the first woman to secure a major party Presidential nomination and won more general election votes than any man in history not named Barack Obama. In the 2018 midterm elections, more women were elected to Congress than ever before. Now, a record six women are running for president. This historic progress has forced a vital conversation about treatment of female candidates in the national news and on social media.
Less attention, however, has been paid to a news source that may have the biggest impact on the race: local news.