Any organization looking to make a major impact eventually finds itself facing unwelcome attention. The tools below are designed to help you prepare for crisis and weather it with grace.

Our crisis planning is grounded in the idea that crisis ends when it reaches its inevitable conclusion.

When crisis occurs, your job is to figure out what that inevitable conclusion is and figure out what decisions you’ll later wish you’d made, and make them now. Act and speak with clarity, decisiveness, and empathy, get to the end sooner, and be the one who tells your story.

This tool was created by Be Clear.