Amanda Goetz

4x CMO, author, & content creator

Amanda Goetz is a 2x founder, 4x CMO, brand builder, and content creator on marketing, personal, and professional growth. She inspires over 150,000 people every week through her social insights and weekly newsletter, Life's A Game. Her debut book, “Toxic Grit,” will be published in October 2025. Amanda frequently speaks and advises on how to build brand affinity through communities and build emotional connections online. 

Previously, Amanda founded House of Wise, the luxury wellness brand giving women permission to make space for better sleep, hotter sex, less stress, and more strength. House of Wise was acquired in 2022. Prior to launching House of Wise, Amanda spent five years at The Knot Worldwide (formerly XO Group) as Head of Brand Marketing, overseeing brand, editorial, and product marketing for The Knot and WeddingWire. Before that, she founded a technology startup for the wedding industry, following her career as an international wedding planner and Head of Brand for wedding and entertaining expert David Tutera. The earliest years of Amanda’s career were spent working in marketing at Ernst & Young.

Amanda graduated Summa Cum Laude with a B.S. in Business Administration, Marketing from the University of Illinois at Urbana-Champaign. She is a mom to 3 kiddos and lives in Miami, FL, after a decade in NYC.