Communications Kickoff - Western RTO. Audiences Thinking about the next year of work, please rank the audiences the Western RTO campaign most needs to reach. Please try to be specific (e.g. state elected officials, policymakers, local advocacy organizations, CEOs, energy companies) Audience 1 * How well is the campaign currently reaching them with messaging and priorities? 0=not at all, 10=killing it (NUMERIC RESPONSE ONLY) Audience 2 * How well is the campaign currently reaching them with messaging and priorities? 0=not at all, 10=killing it (NUMERIC RESPONSE ONLY) Audience 3 * How well is the campaign currently reaching them with messaging and priorities? 0=not at all, 10=killing it (NUMERIC RESPONSE ONLY) Audience 4 (optional) How well is the campaign currently reaching them with messaging and priorities? 0=not at all, 10=killing it (NUMERIC RESPONSE ONLY) Audience 5 (optional) How well is the campaign currently reaching them with messaging and priorities? 0=not at all, 10=killing it (NUMERIC RESPONSE ONLY) News Sources Think about these top audiences: where do they MOST look for trusted content? Please rank them. #1 * Select one... Trade Press Regional/State Media Elite National Media Twitter Facebook LinkedIn Other (please describe below) #2 Select one... Trade Press State/Regional Media Elite National Media Twitter Facebook LinkedIn Other (please describe below) #3 * Select one... Trade Press State/Regional Media Elite National Media Twitter Facebook LinkedIn Other (please describe below) Audiences - What's Working What is going well in how the Western RTO campaign communicates to these audiences right now? Audiences - What's NOT Working What are the main challenges in communicating to these audiences? Messaging What are common misconceptions these audiences have about a RTO? What are 3-5 words/phrases you always want the campaign to USE with these audiences? What are 3-5 words/phrases you always want the campaign to AVOID with these audiences? Thank you!
