If you are wondering why the president "posted" as opposed to holding a major speech — Marie Aberger, a longtime progressive communications consultant, says it's simple: A highly-scripted, highly-edited video online ensures the announcement goes off without a hitch.
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Rallies take a lot of work and sometimes mistakes happen, like a microphone glitch.
"If one thing goes wrong, that's the thing that is going to get coverage," Aberger said. "With social media launch, you get to go directly to the people. It doesn't matter what else is in the news that day," Aberger said.
If you are wondering why the president "posted" as opposed to holding a major speech — Marie Aberger, a longtime progressive communications consultant, says it's simple: A highly-scripted, highly-edited video online ensures the announcement goes off without a hitch.
Rallies take a lot of work and sometimes mistakes happen, like a microphone glitch.
"If one thing goes wrong, that's the thing that is going to get coverage," Aberger said. "With social media launch, you get to go directly to the people. It doesn't matter what else is in the news that day," Aberger said.
If you flash back to 2019, Aberger says, Biden announced his 2020 campaign the same way. She says few Americans want to actually watch a lengthy speech, right now, anyways.
"I have a lot more time in my day to watch a 3-minute video than a 1-hour speech," Abeger said.